Use of Pathos in an Ad Commercial :: Pathos Advertisment Essays

Use of Pathos in an Ad Commercial The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement. The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana. First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, â€Å"You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that.† Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word â€Å"weed.† Sometimes, to use a casual word is more persuasive than a formal word. The affinity for â€Å"weed† expresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the reader’s emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.

Parents Are Not Always Right

In some areas of the Philippines where I grew up, young men and women were much more sophisticated and conservative values were practiced by cost individuals. Unlike teenagers who grew up in the United States, the ones in the Philippines were more laid-back and reserved. Despite the fact that I grew up in a place where traditional and conventional values were practiced, influences in society such as the media, still played a role in growing up. Therefore, teenagers did not always stay true to the advice of their parents.Parenting is an intricate subject. Some guardians believe that being a strict parent to their children will allow them to stay on the right path and grow up as responsible adults. However, strict parenting also back-fire which can result in their children wanting to rebel and go against their parent's orders. The advice that my parents gave me of not having a boyfriend until finishing school is an example of this type of parenting. Thankfully, my parents and I still h ad a close relationship after I disobeyed them that one time.They still trusted me since I always gave them a reason to. Unfortunately, I have witnessed dreadful outcomes in my group of friends when their parents strongly applied this rule to their children. In addition, their parents became too overprotective and would intrude in their child's privacy which resulted In their child feeling suffocated and feeling the need to go against their parents orders since their parents acted as If they could not be trusted.After witnessing a friend went through this experience, I learned that If you raise a child to respect certain values and they are aware that you trust them, It can do miracles. This can also benefit their relationship with their children In the future knowing that there was always a strong trust factor between hem. Once trust Is gained, a child will become open and comfortable with their guardians. There Is a thin line between being a good parent and an overbearing one who actually hurts a child's well-being.Being young Is about making mistakes and learning from them with the help of supportive people In the lives, such as their parents. Parents Are Not Always Right By Ð’Â »locale's intrude in their child's privacy which resulted in their child feeling suffocated and feeling the need to go against their parents orders since their parents acted as if earned that if you raise a child to respect certain values and they are aware that you trust them, it can do miracles.This can also benefit their relationship with their children in the future knowing that there was always a strong trust factor between them. Once trust is gained, a child will become open and comfortable with their guardians. There is a thin line between being a good parent and an overbearing one who actually hurts a child's well-being. Being young is about making mistakes and learning from them with the help of supportive people in the lives, such as their Parents Are Not Always Right In some areas of the Philippines where I grew up, young men and women were much more sophisticated and conservative values were practiced by cost individuals. Unlike teenagers who grew up in the United States, the ones in the Philippines were more laid-back and reserved. Despite the fact that I grew up in a place where traditional and conventional values were practiced, influences in society such as the media, still played a role in growing up. Therefore, teenagers did not always stay true to the advice of their parents.Parenting is an intricate subject. Some guardians believe that being a strict parent to their children will allow them to stay on the right path and grow up as responsible adults. However, strict parenting also back-fire which can result in their children wanting to rebel and go against their parent's orders. The advice that my parents gave me of not having a boyfriend until finishing school is an example of this type of parenting. Thankfully, my parents and I still h ad a close relationship after I disobeyed them that one time.They still trusted me since I always gave them a reason to. Unfortunately, I have witnessed dreadful outcomes in my group of friends when their parents strongly applied this rule to their children. In addition, their parents became too overprotective and would intrude in their child's privacy which resulted In their child feeling suffocated and feeling the need to go against their parents orders since their parents acted as If they could not be trusted.After witnessing a friend went through this experience, I learned that If you raise a child to respect certain values and they are aware that you trust them, It can do miracles. This can also benefit their relationship with their children In the future knowing that there was always a strong trust factor between hem. Once trust Is gained, a child will become open and comfortable with their guardians. There Is a thin line between being a good parent and an overbearing one who actually hurts a child's well-being.Being young Is about making mistakes and learning from them with the help of supportive people In the lives, such as their parents. Parents Are Not Always Right By Ð’Â »locale's intrude in their child's privacy which resulted in their child feeling suffocated and feeling the need to go against their parents orders since their parents acted as if earned that if you raise a child to respect certain values and they are aware that you trust them, it can do miracles.This can also benefit their relationship with their children in the future knowing that there was always a strong trust factor between them. Once trust is gained, a child will become open and comfortable with their guardians. There is a thin line between being a good parent and an overbearing one who actually hurts a child's well-being. Being young is about making mistakes and learning from them with the help of supportive people in the lives, such as their

My hobby which is driving Essay Essays

My hobby which is driving Essay Essays My hobby which is driving Essay Essay My hobby which is driving Essay Essay Make you of all time acquire that impulse to merely run away? Or like you are about to detonate with choler for no ground? Ever feel like you are so swamped with work from school that you want to discontinue college. merely for a minute? These are all impulses induced by emphasis. We all find ways to get away in order to garner ourselves. even if it is merely for a small while. I live in an flat in Brooklyn and portion a sleeping room with my small sister which is a immense emphasis factor in my life. I didn’t have many options when I was a immature adolescent. Where was a immature miss like me supposed to travel when I had had plenty? Public transit neer appealed to me. I wasn’t old plenty to drive yet. so the lone thing I could make was travel outside and hang out on the block with my vicinity friends. But I yearned to be off by myself one time in a piece and taking a long walks on cold winter yearss merely didn’t cut it. I couldn’t delay to turn up so I could merely take off and go forth when I truly felt the demand. alternatively of remaining place in a topographic point where a battle was bound to interrupt out. Then I turned 17 my grandfather decided to learn me how to drive. Following thing I knew I had my licence and I was away! My life had changed wholly. It was now my beginning of emphasis alleviation. and on top of that it enabled me to spread out my societal life by going to more topographic points out of Brooklyn where the party scene was more appealing. Now I could acquire in my grandpa’s old auto and cut through the air at tickle pinking velocities with the air current in my hair and my stone music blasting. I was free as a bird. Everyone has their small method of chilling out and loosen uping and drive is mine. Jeff Greenwald gave a great illustration in Health magazine when he discussed Zen drive. He said that the feeling begins the minute you enter your auto. and settle yourself†¦at that point the auto becomes an extension of yourself. Your tyres should experience like the underside of your shoe. and the rear-view mirror becomes your 3rd oculus. This is precisely how I release all that pent up tenseness. My auto and I fuse into one and I forget about what I was making before. I don’t think about my finish. all that affairs is what I am making at that minute. I admit I do on juncture take my choler out on the route but I would NEVER set person else’s life at interest. That’s why I am normally out driving at eldritch hours of the dark when there isn’t many others out at that place on the route with me. I like to rush. I like to travel on the New York expressway and push that hapless peddle of my grandfather Buick past its bounds. I may neer hold driven faster than 100 stat mis an hr. but I think I’ll save the faster velocities for the twenty-four hours I become a race auto driver. Harmonizing to the web site of Department of Motor Vehicles of New York State there are 3. 327. 441 licensed drivers in NYC in 2003. I am one of those drivers. Possibly I am non the lone 1 that likes to drive so much. But I try to be responsible because New York City seems to be celebrated for bad drivers and merely because I am careful doesn’t mean the cat next me is. I say cat because a common stereotype is that adult females are atrocious drivers compared to work forces I think everyone should be able to do their ain determinations merely after they have reviewed the facts. Harmonizing to the DMV of the State of New York in the twelvemonth 2001. work forces aged 18-24 were responsible for more than three times the sum of fatal auto accidents as adult females aged 18-24. Car accidents are a chilling thing to see but non something I put a batch of idea into when I foremost got my licence. but seeing a figure like 422 human deaths of immature work forces and adult females in N YC entirely isn’t something I take lightly. The 2nd manner drive has impacted my life has been by leting me to go further with more easiness and in comfort. Having a licence takes off my dependance on others. I can name my friends ; pick them up. and thrust to a nine in the metropolis on any given dark without holding to worry about trusting on person else or about taking the train tardily at dark. Harmonizing to the MTA New York City Transit agenda. the F train which would usually take me about an hr to acquire to Manhattan from Brooklyn. runs every 20 proceedingss on late darks and weekends. But as many of you may hold experienced this does non frequently turn out to be the instance. I have waited for several hours at times and when Us are coming back from a nine or saloon and have a few drinks in you. I doubt you are in no temper to wait that long. That’s when some may fall back to taking a cab. but non everyone could afford that luxury. and cab menus can add up if you go out often. Though I do hold to pay the monetary value of remaining sober when I drive. I truly don’t head because it is non the most of import thing in the universe to me. When I drive I control reasonably much everything. the lone thing beyond my powers is traffic on the roads but with experience you learn there are plentifulness of ways to avoid it. Basically I am content to cognize that I will ever hold the route to salvage me from ennui and hurt. I will everlastingly be indulging in the pleasances of driving. and no 1 will of all time be able to take that off from me. At least I hope non.

Funeral Oration of Pericles Essay Example

Funeral Oration of Pericles Essay Example Funeral Oration of Pericles Essay Funeral Oration of Pericles Essay Prices Funeral Oration In the fifth century BCC the city of Athens was lead by a man named Prices. Funerals after great battles were held as a public event where any citizen of Athens, stranger or relative to the fallen heroes, was invited to take place. A major difference between funerals in Athens and funerals held in present day is the fact that in Athens the cost of the funeral fell on the public rather than the family of the deceased. The fallen heroes are laid in a public sepulcher which was located in the suburb of the city. : Several days before the funeral procession a tent would be erected and the bones of the fallen soldiers were placed in the tent. One empty coffin would be present for those whose bodies could not be recovered. During the three days before the funeral offerings would be brought to the families. In his speech Prices addresses the fact that it is difficult for one man to speak the praises and accolades of many fallen soldiers. On one hand a relative may underestimate what Prices had to say about their brother, father, or son. On the there, a complete stranger would have a hard time believing in something so radical because they themselves had never had such an experience. Prices goes on to discuss the nature of Democracy in Athens, stating that their laws afford equal Justice to all. Their laws did not cater to the rich or the poor, nor did social standing or class consideration have an effect on the rights of the citizens. The same concept applied to their personal lives. Year round celebrations of games and sacrifices helped to separate the life of work and duty, from the life of family. As government and social life went, so did the military aspect. Athens was a city that was open to the world. Never would a foreigner be excluded from the opportunity to learn or observe. Although a great concept, sometimes their enemies would learn quite valuable information from their open-city policy. To Prices this was not as big of a problem as it seems to the reader. He states that while their enemies march into battle with every last one of their allies, Athens will march into any territory unsupported. The Athenian citizen was proclaimed to be as self-sufficient and versatile as a human could possibly be. Prices says that there is Justice in a man who serves his country. A soldiers devotion to his people should act as a cloak to cover up their imperfections as a person. That their good deeds to the country should out way their misdeeds as an individual. The Athenians found honor in choosing to die defending the country they love rather than to live submitting to another nation. The Athenian soldier fled only from dishonor, but met danger face to face, and after one brief moment, while at the summit of their fortune, escaped not from their fear, but from their glory. (Prices, 3) Strangely, the families found comfort in the death of their loved ones who perished in battle. There was no greater honor than to die on the battlefield defending the country in which they loved. The Athenian soldiers who gave their lives were seen as fortunate to be able to die in such a glorious way. Price s ends his oration by telling his people that the true burden of death lies with those still living. While the living Athenians contend with envy, the dead are honored tit a goodwill in which human emotions like Jealousy, envy, hatred, and, sorrow fallen will be raised until manhood by the expense of the public. Athens acted as a city of one big family, caring for the families of the fallen without question. The world could learn a great deal from the city of Athens and I believe that it would be a much better place to live in if that were the case. Sources: Duchesses (C. 460/455-c. 399 BCC): Peloponnesus war, kick 2. 34-46 Http www. Fordham. Du/halls/ancient/prices-functionaries. Asp 8/24/2013

Top 10 Hottest Jobs for College Graduates

Top 10 Hottest Jobs for College Graduates if you’re on the job hunt post-college and have no idea where to begin, take your cue from 2016’s  hottest jobs for college graduates. here are the top tens for job postings and most-popular (and hirable!) majors for recent research done by the thejobnetwork in 2016. let’s start with this years 10 most popular majors. not much change has been shown in the past few years. so if you’re still undecided, you might consider one of these tried-and-true paths to your future career:top 10 majors of 2016business administration managementpsychologynursingteaching or educationaccountingcriminal justice / correctionsaccountingliberal arts (general studies)english language literaturehistorynext up are the top 10 job titles posted on thejobnetwork in 2016 that require a college degree. so you can take your studies from the list above and get out there on the market!top 10 job postings on thejobnetwork in 2016graphic designmedical assistantweb design developmentinfo rmation systems managementmarketingaccountinghealth care administrationengineeringparalegalelectronic and computer technology  and, finally, here are the top 10  jobs that were the â€Å"most boosted† in 2016 on thejobnetwork, all of which are specifically targeting recent grads.top 10 jobs targeting recent grads on thejobnetworksales representativesnursing (and nursing related jobs)teachingaccountingdata analysisdigital marketingsoftware developmentevent planningmechanical engineeringelectrical engineeringyou don’t have to pick one of these career paths or even one of these popular majors to succeed in the job market out of college. but knowing what’s out there and what’s making waves can be incredibly useful to you. follow the trends just enough to be educated and current in what the job search climate is like, without being a slave to any cookie-cutter formulas. and if you’re indecisive or in doubt, it never hurts to go for something thatâ⠂¬â„¢s proven to get results!

Tesla in Dubai Essay Example | Topics and Well Written Essays - 500 words

Tesla in Dubai - Essay Example The company built a strong brand image that captures the attention of customers through celebrity impact. The company develops sleek car models that meet the expectations of the customers. The marketing strategy through social and traditional media has catapulted the company into celebrity limelight. The company’s customer –centric approach has also been one of the main factors for its success in Dubai. Tesla fosters a strong customer relationship, thus creating a positive image among consumers. The first strategy available for Tesla’s international expansion is strategic alliance. Tesla has the option of identifying other companies in foreign markets that have good performance history and join forces with them. The company can easily gain entry into foreign markets through mergers and acquisitions. Through mergers, Tesla will create joint ventures with potential competitors in the market while acquisitions will involve buy out of rival companies in the market. Mergers and acquisitions in foreign markets will enlarge the company’s customer base and also enhance intellectual capital as well as performance efficiencies of the resultant company (Benjamin, 2006). The second strategy that Tesla can use to expand into international markets is licensing. This strategy involves entering foreign markets through leasing a company’s intellectual property rights to a foreign firm (Kozami, 2005). Tesla can lease its technology, patents, brand name and trademark to companies in foreign markets. In this strategy, Tesla would be the licensor while the other companies to which it leases its intellectual property rights would be the licensee. Ireland, Hoskisson and Hitt (2008) argue that â€Å"licensing is popular because it involves little direct cost or risk for the licensor (p.158). Despite the fact that this strategy offers a cheap foreign

Inception (2010) - A Review Movie Example | Topics and Well Written Essays - 1000 words

Inception (2010) - A - Movie Review Example There is no denying the fact that Nolan’s primary theme in Inception is the dream world. The mastery of Nolan lies in his ability to use the cinematic devices to bring to the life the hitherto unexplored dynamics of the dream world. Not only Nolan manages to create a complicated maze meandering into the dreams of the characters in the movie, but also succeeds in soliciting the trust and confidence of his viewers in his ability to lead them through this dream world, as the viewers here are significantly prone to getting disoriented and lost. The story line is very different from that of any average movie in the sense that here, even if the viewers are told as to how the movie ends, still they are bound to being unable to grasp anything without knowing how it got there. Actually the movie revolves around ‘how it got there’ to baffle and grip the viewers. In that sense, Inception is more of a process than an outcome, a process that dissects through varied layers of t he dream world, and graduates to explore dreams within dreams, trying to grasp the reality within dreams and bringing to fore the dreams without any reality. The characters in the movie are made to juggle their way through overlapping sheets of the real and the imagined. Herein lays the ultimate interest and strength of the whole movie. The good thing about the movie is that as with the characters in the movie, the viewers are as much bound to being left hanging adrift in time, space and experience. Many a times the viewers are left unsure as to the correlation existing between the real time in which they are viewing the movie and the dream time in which most of the plot unfolds. Nolan does manage to anchor this movie based on the esoteric interplay of dreams by bringing in an emotional thread in the... There is no denying the fact that Nolan’s primary theme in Inception is the dream world. The mastery of Nolan lies in his ability to use the cinematic devices to bring to the life the hitherto unexplored dynamics of the dream world. Not only Nolan manages to create a complicated maze meandering into the dreams of the characters in the movie but also succeeds in soliciting the trust and confidence of his viewers in his ability to lead them through this dream world, as the viewers here are significantly prone to get disoriented and lost. The story line is very different from that of any average movie in the sense that here, even if the viewers are told as to how the movie ends, still they are bound to being unable to grasp anything without knowing how it got there. Actually, the movie revolves around ‘how it got there’ to baffle and grip the viewers. In that sense, Inception is more of a process than an outcome, a process that dissects through varied layers of the d ream world, and graduates to explore dreams within dreams, trying to grasp the reality within dreams and bringing to fore the dreams without any reality. The characters in the movie are made to juggle their way through overlapping sheets of the real and the imagined. Herein lays the ultimate interest and strength of the whole movie. In that sense, Inception not only deserves the 148 minutes of undivided attention of the viewers but also warrants a second visit. In fact, it is much better if the viewers go to this movie, largely uninformed.